Filmmaking team Gar Hoover and Beth Hoover are partners and co-founders of ideafarm films, a full-service creative studio.

Filmmaking team Gar Hoover and Beth Hoover are partners and co-founders of ideafarm films, a full-service creative studio.

Some of the leaders ideafarm’s people have worked with — from award-winning artists and tech startups to global manufacturers and healthcare organizations — include:

415 Group | AIDS Legal Council of Chicago | Berkshire Hathaway Homesale | BigTime Software Inc | Blue Plate Catering | Brennan Investment Group | Chicago Symphony Orchestra | Combi Packaging | Delta Media Group | Diamond Jim Greene | Envoy Net Lease Partners | Esperanza Health Centers | Feralloy Corporation | First Industrial Realty Trust | Grubb & Ellis Co | International Council of Shopping Centers | KPMG Lauren International | Marc J. Lane Wealth | Massive Change Network | Michael & Michael | Mississippi Gabe Carter | Park Grill | Remington Pettygrove | Romanek Properties | Stark Truss Company | Theatreplex Entertainment Properties | Wynright

We're all about story.

Based in Chicago, ideafarm is a full service creative studio that works with corporate, entrepreneurial and non-profit organizations to concept and create results-driven, cinematic-quality short films designed to inspire, educate and motivate.

We create branding films, customer success stories, case studies, product/process demos, online series and thought leadership films that work to demonstrate the expertise of a client organization, the smarts of its people, the strength of its culture — and its importance to the communities it serves.

Having worked in journalism and advertising, at agencies and within companies large and small, we have the experience and in-house resources to execute projects from concept to completion, including scripting, interviewing, filming, music, editing, post-production and photography services, along with high-level website, collateral and social media support.

In addition to commissioned films, we create independent narrative films. Our latest premiered at the Oscar-qualifying L.A. Shorts International Film Festival and in 2019 won Best Comedy at the 15th annual Dam Short Film Festival, Nevada’s largest film festival, and took home Audience Award for Best Comedy Short at Cordillera International Film Festival at Reno. We are also award-winning writers whose feature, short and pilot scripts have taken top honors at Phoenix Film Festival, Moondance Film Festival, PAGE Awards, LA Comedy Fest and LA Comedy Shorts, as well as being a finalist at Austin Film Festival, Sundance Episodic Labs, New Hampshire Film Festival and more than two dozen other competitions, receiving $30,000 in competition prize money and placing twice in the prestigious Nicholl Fellowships in Screenwriting.

Since 2012, ideafarm founders Gar and Beth Hoover have taught Story for Film & TV and Screenwriting as a team at Loyola University and at the world-renowned Second City.