Writer/filmmaking team Gar Hoover and Beth Hoover are partners and co-founders of ideafarm films, a full-service creative studio.

Writer/filmmaking team Gar Hoover and Beth Hoover are partners and co-founders of ideafarm films, a full-service creative studio.

Some of the leaders ideafarm’s people have worked with — from award-winning artists and tech startups to global manufacturers and healthcare organizations — include:

415 GroupAIDS Legal Council of ChicagoBerkshire Hathaway Homesale | BigTime Software | Blue Plate | Chicago Institute of Neurosurgery and Neuroresearch | Chicago Symphony Orchestra | Combi Packaging Systems | Delta Media Group | Diamond Jim Greene | Envoy Net Lease Partners | Feralloy Corporation | First Industrial Realty Trust Grubb & Ellis | International Council of Shopping CentersKPMGLauren International Lifeway Foods | Marc J. Lane Wealth Group | Massive Change Network | Michael & Michael | Mississippi Gabe CarterPark Grill | Stark Truss Company | Wynright Corp

We're all about story.

Based in Chicago, ideafarm is a full service creative studio that works with corporate, entrepreneurial and non-profit organizations to concept and create results-driven, cinematic-quality short films designed to inspire, educate and motivate.

We create branding films, customer success stories, case studies, product/process demos, online series and thought leadership films that work to demonstrate the expertise of a client organization, the smarts of its people, the strength of its culture — and its importance to the communities it serves.

Having worked in journalism and advertising, at agencies and within companies large and small, we have the experience and in-house resources to execute projects from concept to completion, including scripting, interviewing, filming, music, editing, post-production and photography services, along with high-level website, collateral and social media support.

In addition to commissioned films, we create independent narrative films. Our latest premiered at the Oscar-qualifying L.A. Shorts International Film Festival and recently won Best Comedy at the 2019 Dam Short Film Festival, Nevada’s largest film festival. We are also award-winning writers whose scripts have taken top honors at Phoenix Film Festival, Moondance Film Festival, PAGE Awards, LA Comedy Fest and LA Comedy Shorts, as well as being a finalist at Austin Film Festival, Sundance Episodic Labs, New Hampshire Film Festival and more than two dozen other competitions, receiving $30,000 in competition prize money and placing twice in the prestigious Nicholl Fellowships.

Since 2012, ideafarm founders Gar and Beth Hoover have taught Story for Film & TV and Screenwriting as a team at Loyola University and at the world-renowned Second City.