CASE STUDIES: VARIOUS CLIENTS
Starting our careers in the newsroom as business reporters and editors, ideafarm leverages its news experience to help client organizations articulate their stories in compelling, sophisticated ways. Beyond film, we tell the story in a variety of print and digital pieces, including high-level customer testimonials that are built on facts, driven by results and written in a clear, confident voice designed to engage a professional B2B audience.
Below are a few examples of how ideafarm’s team created case studies — handling everything from research and interviewing to writing, editing and design — to help support an organization’s goals and generate business.
415 GROUP: One of the leading independent certified public accounting, business consulting and IT services firms serving Northeast Ohio, 415 Group engaged ideafarm to create a series of print and digital pieces that maximized and leveraged the interview content we had captured in creating the firm’s client testimonial films. ideafarm crafted highly targeted companion case studies (a selection pictured above) that could be used for proposals, social media posts, downloadable web content and other marketing efforts. Each case study articulated the value of the firm’s accounting and business advisory services to key market segments, including second- and third-generation family firms in need of succession planning; companies dissatisfied with impersonal and inadequate service from Big 4 accounting firms; and rapidly expanding small- and medium-sized businesses in need of an experienced partner to guide them through their next phase of growth.
BIGTIME SOFTWARE: BigTime is a leading provider of cloud-based software for professional services firms and was recently named to Inc. 5000’s annual list, the most prestigious ranking of America’s fastest-growing private companies. At a critical juncture in BigTime’s growth after raising an initial round of venture capital funding, ideafarm was brought in to serve as its virtual marketing department, handling everything from its email marketing and media relations (including launching the firm’s mobile app) to revamping the company’s story and messaging — including writing a website hailed by one cloud computing entrepreneur as “one of the best B2B sites I've ever seen.” Among the content ideafarm enterprised to bring up BigTime’s game was a series of case studies (selection pictured above) that showcased the time-tracking app’s custom-built solutions for accounting, architecture and engineering, IT services and consulting firm clients. BigTime recently raised an additional $14 million in funding to keep pace with increased demand for its software.
FIRST INDUSTRIAL REALTY TRUST: With 60 million+ SF of industrial space owned or under development, First Industrial (NYSE:FR) is one of the largest industrial real estate operators in the U.S. In a highly competitive field, the company was in need of high-impact print and digital materials that could demonstrate its expertise and credibility in providing turnkey industrial solutions for some of the biggest names in manufacturing. ideafarm’s team designed a logical, color-coded system and created more than 50 high-level case studies for First Industrial’s nationwide transaction officers to use in meetings, proposals and other communications to sell new customers on the company’s best-in-class capabilities. These case studies, along with more than 75 transaction officer bios our team created, captured the company’s smarts and results in a way that bested the competition, and revolutionized the way First Industrial’s people marketed — and closed — new business.